June 29, 2021
Choosing a Sign for Your Chicago Storefront
Each business has its own set of concerns that need addressing before opening its doors to the public. However, one of the universal factors that must be taken into account when opening a new business location is the storefront. While deciding on colors, door types, and window styles, a store’s facade is not truly complete without a high-quality and vibrant sign. As one of the most critical communications and marketing tools you can invest in, the right commercial sign can help boost your reach and attract the right customers to your brick-and-mortar store.
Here at All-Right Signs, we’ve been helping customers design, install, and maintain their storefront signs for more than 30 years. During that time, we’ve learned a thing or two about creating beautiful and effective signs that attract the attention of your customers.
Determine Your Market
The best way to determine the type and style of sign you install on your storefront is to investigate and identify your target market. Who are your existing customers? Who do you want to attract? Focus on demographics, including age, gender, and general interests. This will help you design an impactful sign that customers are drawn to and gets them talking about your brand.
Consider Your Space
Your storefront is the most valuable part of your property. In order to attract the right customers, you should strategically utilize every part of the available space on the front of your building. Commercial signs are innovative and highly adaptive tools to advertise your business, so thoughtfully placing them in easily accessible and highly visible spaces, such as in windows, on your building, and in front of your space, is one of the best ways to get your name seen.
At All-Right Sign, we offer a variety of professionally designed and produced signs, including channel letters, vinyl printed signs, wall graphics, and electronic message centers. Our experience in Chicago commercial sign installation allows our team to customize, install, and maintain virtually and sign your company requires.
Stay Consistent With Branding
Your organization has worked tirelessly to craft and a recognizable brand and, when installing a commercial sign, you should stay within the pre-existing parameters of that brand to ensure your appearance is consistent throughout the entire organization. A professional, highly-regarded sign company should work with you to tie in all elements of your brand when designing your sign, including colors, graphics, and font designs.
Triple Check Dimensions
Your sign can only be effective if it can be seen. Choosing a size that is too small to be read from a distance or overestimating the size of your space and getting a size that is too large for your storefront can be detrimental to your business. We always recommend double and triple-checking the dimensions of your space before designs are finalized. This includes the height and length of your storefront, the dimensions of your windows, and the space surrounding your storefront. This will not only ensure that you’re getting signs that fit your space but will also help you determine which commercial signs will work best with your space.
Work with Trusted Professionals
A commercial sign is only successful if you partner with a highly trusted team of commercial sign contractors. If your sign is poorly designed, incorrectly installed, or illy maintained, it not only wastes your money and valuable space on your property but sends a poor message to your current and potential customers. At All-Right Sign, we’ve helped hundreds of local, national, and worldwide companies establish their presence in the Chicagoland area and are ready to help you, too.
If you’re looking for high-quality and beautiful commercial signs in Chicago, call the team at All-Right Sign! We will work with you to craft the best sign for your space with an effective design and message.